The Stratford is located in the London district of the same name, which is currently one of the fastest growing and most diverse neighborhoods in the city. In the immediate vicinity is the Queen Elizabeth Olympic Park, where the 2012 Olympic Games were held. With its largest new building project to date, project developer Manhattan Loft Corporation is again focusing on the future development of a previously unknown part of London.
At first sight, the tower with the huge billboard might not be located in London but in Las Vegas. However, upon closer examination, one recognizes that this is not a superimposed advertising sign. At its top, the square tower is diagonally divided and recessed, which creates space for a triangular, jointly used terrace. The same applies to the deep recesses at the transition from the plinth to the tower and about halfway up the tower. The unconventional shape is encased in a pleated façade that allows the building to change depending on the angle from which it is viewed. In the view from above, it becomes clear that these are not curtain-type shading elements, but that the facade is actually laid in countless folds.
Tenants can choose from a total of 60 different types of apartments – from one-room studios with 40 square meters to two-story maisonettes and spacious four-room penthouses with a floor area of 120 square meters.